Italian tyre firm Pirelli will have a strong presence at the Brityrex International tyre show from October 7-9 in Manchester, exhibiting some of its latest state-of-the-art products.

The Manchester-based show is the main trade event for the tyre industry in Great Britain, where Pirelli is leader in the Ultra High Performance sector.

All the key tyre brands are represented and, as well as an impressive array of stands, the NTDA also hosts a number of Tyre Talk seminars, covering a wide range of issues topical to the tyre industry. With all the leading figures from the industry attending the show as well as trade visitors, it is a key event on the business calendar for Pirelli.

Pirelli UK Managing Director Dominic Sandivasci commented: “We’re delighted to be back   at the Brityrex International show, which provides us with an excellent shop window for our premium products. It’s the principal show for tyre manufacturers in Great Britain, so clearly a vital fixture for us. We see it as a valuable opportunity to increase our brand image and enhance our trade contacts.”

Brityrex International was founded in 1979, with Pirelli having traditionally played a prominent role. The exhibition, to be held at Event City in Manchester, is the only dedicated tyre trade and equipment show in Britain, acting as a focus for new products and services across the tyre and automotive aftermarket sector. The show takes place every two years.